annie randle

partnership specialist ready to score for poppi

6+
Years Experience
100+
Activations Managed
$400K+
Budget Managed
6,000+
Audience Reached
position
partnership activation specialist
specialty
immersive experience design
superpower
turning partnerships into cultural moments
reach
global markets across 4 continents

training camp

foundational skills that built the partnership playbook

vanderbilt university

bachelor's degree
human & organizational development corporate strategy
nashville, tn
may 2019

cmt rookie training

social media intern
launched music city & nashville final season campaigns
nashville, tn
jan - april 2018

visa chief of staff

global brand & risk operations
supported executive leadership through cross-functional project coordination and strategic alignment initiatives across global teams
newport beach, ca
november 2021 - august 2023

viewpoint pr

partnerships coordinator
entertainment industry activations & celebrity partnerships
beverly hills, ca
june 2019 - october 2021

paramount studios

field marketing intern
coordinated marketing events including client screenings, corporate activations, and industry networking events
los angeles, ca
summer 2017

nannyme

founder & ceo
founded and scaled service platform to $25K+ revenue managing marketing strategy, operations, and vendor relationships
sacramento, ca
january 2014 - december 2018

the visa championship run

marketing & events manager august 2023 - present

the play

executed global partnership strategy across 4 continents, creating immersive brand activations that elevate presence and drive engagement

the stats

managed $400K+ budgets, 30+ simultaneous activations, 6,000+ audience reach across north america, europe, latin america & asia-pacific

the win

transformed partnerships from simple sponsorships into cultural connection points that resonate authentically with target audiences

game-changing activations:

  • designed interactive brand moments through demos, photo ops, and gamified touchpoints
  • built integrated campaigns combining content, sponsorships, and social into cohesive narratives
  • managed full event lifecycle from creative concepting to onsite execution
  • collaborated with global marketing, product, and sales teams for strategic alignment

partnership expertise:

  • vendor management and contract negotiation across multiple markets
  • roi measurement and post-event analytics for continuous optimization
  • cross-functional collaboration with legal, communications & sales teams
  • budget management and resource allocation for maximum impact

competitive game plan for poppi

concrete opportunities to dominate sports partnerships

gaming crossover activations

build on alpine blast success with poppi-branded gaming lounges at nba arenas, creating the perfect intersection of sports, gaming, and gen z culture

festival-style stadium experiences

transform mls stadiums like chase stadium into festival-like activation spaces, leveraging poppi's music industry connections for halftime performances

exclusive team flavor drops

create limited-edition team flavors that become collectible cultural moments, expanding beyond lakers and inter miami to build franchise-specific communities

social-first tunnel activations

expand lakers tunnel walk success with interactive photo moments, custom poppi cans for players, and behind-the-scenes content that drives organic social engagement

influencer athlete partnerships

leverage poppi's influencer marketing expertise to create authentic partnerships with rising sports stars, not just established names, building long-term cultural relevance

season-long story arcs

create narrative-driven partnership campaigns that evolve throughout sports seasons, turning sponsorships into ongoing cultural storylines fans actively follow

poppi studios concept

flavor-themed premium sports bars that turn stadiums into cultural destinations

why venues will want poppi studios

proven market demand

  • chase lounge at msg: exclusive cardholder access model
  • mercedes-benz stadium: sports illustrated lounge with self-checkout
  • budweiser red light: 10,000 tech-enabled cups activation
  • coca-cola mvp interactive: ar/vr stadium experiences

competitive advantages

  • flavor-specific destinations create collector mentality
  • gen z cultural brand alignment
  • technology-forward but human-centered
  • scalable franchise model for rapid expansion
Raspberry Rose Studios

raspberry rose studios

bright pink aesthetic with rose gold accents, creating an instagram-worthy premium experience

Orange Studios

orange studios

vibrant orange and yellow theming with citrus-inspired cocktail presentations

revenue diversification

multiple touchpoints: vending, tap systems, cocktails, merchandise

fan experience

premium amenities that justify higher ticket prices and drive loyalty

social amplification

instagram-ready spaces with real-time social walls and content creation

scalable expansion

franchise model allows rapid growth across poppi's sports partnerships

technology integration

smart vending machines

  • flavor-specific color coding
  • social sharing integration
  • loyalty program authentication
  • personalized recommendations

real-time social walls

  • user-generated content display
  • hashtag campaign integration
  • live game moment amplification
  • brand engagement tracking

ready to bring partnerships to life?

let's create activations that turn sports partnerships into cultural moments

annie's activation arsenal: locked and loaded